Let’s Talk about GAD

November 26th, 2012

A new Augmented Reflection film, Let’s Talk about GAD, launches today to raise awareness of Generalised Anxiety Disorder (GAD) – a little known condition despite affecting one in 20 adults in the UK.  The campaign, run in collaboration with Pfizer Pharmaceuticals, aims to get people talking about GAD, the symptoms associated with the condition and advice of how to access support if affected. To view the video, click here.

The film includes insights of what sufferers say living with GAD is like, with symptoms such as an inability to focus, difficulty sleeping, palpitations and the a constant ‘gnawing feeling’ that something is wrong. At the the Let’s Talk about GAD event held in Manchester in September, 9,000 students were exposed to the visual images of GAD and their emotional reactions were captured to create the powerful awareness film.

“We were keen to be involved with the Let’s Talk about GAD campaign as the condition affects a large amount of our members and enquirers to our helpline,” explained Nicky Lidbetter. “In fact, each year when we survey our membership, a majority of them say that they are living with GAD, or chronic, persistent worry that leads to a number of physical symptoms, such as muscle tension, racing heartbeat, dizziness, tension headaches and increased perspiration. One of the most distressing psychological symptoms for sufferers is constant, persistent worry.”

We all suffer with worry from time to time, but the thing that makes GAD different from “normal worry” is that the worry is prolonged (it lasts for over 6 months), and the level of worry is out of proportion to the risk. For example, if a partner is an hour late from work (without calling) a GAD sufferer may think ‘they must have had an accident’, rather than any other just as likely scenario (e.g. ‘they have been delayed in traffic’ or ‘they have popped to the pub with a colleague’). These thoughts can be described as ‘catastrophising,’ or jumping to the worst possible conclusion.

“We would encourage anyone who believes they or someone they care about is living with GAD to get in touch with Anxiety UK for help and support,” says Nicky Lidbetter. “We have a number of helpful resources available for those who want to find out more about the condition at our online resource centre.”

A useful leaflet has also been created for the campaign and it is available by clicking here.

To find out more about GAD, click here.

If you are a journalist and would like more information about the campaign, please contact the following:

Charlotte Murrain / Kate Aldous
Red Door Communications
Tel: 0208 392 8040
Email: pain@rdcomms.com